Testimonials

"I have had the pleasure of being coached by Morna and I cannot recommend her highly enough.

Morna’s coaching style is both supportive and thought-provoking. Her empathetic approach and keen insights have guided me to challenge my limiting beliefs and helped me to break free from negative patterns of thinking, during a time of significant transition in my professional life.

Her ability to create a safe space for honest dialogue, combined with powerful, practical exercises designed to support self-care and positivity, have been instrumental in helping me rediscover my confidence and create a new future for myself."

"I was recently fortunate enough to have a coaching session with Morna. I was really impressed with the process and was surprised how much I took away from our meeting. Morna gave me a non-judgemental and safe space to explore my ideas about how to progress my career. This supported me to reflect on my progress so far and to explore how I am feeling about the future of my career and ways to decide next steps. This gave me food for thought to bring to our next meeting. I recommend her to you and wish her well."

"I’m a rebel, analytical, and ambitious, so quite tricky to coach! Yet, somehow Morna makes the motivation burst from within. She has an effect on my habits and routine, long after our sessions. 

She unearths what I want, and genuinely cares about what I care about. I respect her opinion and advice, which is based on new scientific information. 

Sometimes your life derails through unexpected life changes, and other times it slowly slips into unhealthy and unproductive habits. You know what you want to change and spend time doing, but you don’t have energy for that overhaul. Morna’s magic unleashed a bolt of energy for  lifestyle change, and new ambitions.

I feel like I’m back in control of my body, life and destiny. Morna guided me as I turned my hopes into reality. How does she do it? With warmth, intelligence, dedication and thoughtfulness. She is enjoying my journey to my new future as much as I am. I’m blessed to discover her, and would recommend her to all. 

"Empathetic, curious, open-minded, insightful, collaborative, passionate - these are all phrases that come to mind when I think about Morna. I had the pleasure of working with Morna for 9 months on the development of a digital self-management support solution for patients with chronic lung disease. 

I was particularly impressed with Morna’s outstanding ability to draw deep insights from the qualitative research conducted on patients with chronic lung disease. Also, Morna's passion for working collaboratively in a team environment was a critical success factor for our project. 

Morna would be a true asset for any patient-centric digital health projects leveraging on insights gained from high quality qualitative research and comes with my highest recommendation."

"Morna is an hugely skilled, dedicated and principled user researcher, who has done a remarkable and tricky thing, bringing both empathy and rigorous practise to our research and UX design work with vulnerable audience groups.

It has been a privilege having her on our team, and we have been very lucky to have worked with her. Morna has helped us enhance our Research practise and policy in a number of really key areas and has set the standard for our work going forward."

"Morna is skilled at both discovery and evaluative work. She has taken on challenging projects involving the FCA's consumer duty regulations, the use of artificial intelligence in financial services, and learning models. 

Morna brings behavioural science insights into design research. She has a wide variety of techniques at her disposal, including iterative usability testing and longitudinal depth interviews. She has collaborated closely with other designers, notably working with design analysts to combine qual and quant insights to paint a clearer picture of who our customers are and what they need."

"Working with Morna is working with a REAL PRO. She leaves no stone unturned to get and readily share invaluable results from user research.

She's got all the insights into research, that only deep understanding and long experience gives. And she has so many aces up her sleeve. Her meticulous and methodical research solved some really complex problems within our user journeys for our pension customers.

I think one of her many gifts is that she's so calm and comforting that interviewees feel safe and dare to open up and share their thoughts."

"Morna was an invaluable asset to the investments, pensions and insurance team at Lloyds Banking Group. Working closely with her on groundbreaking AI projects and discovery research sessions was a truly positive experience for me. 

Morna's rigor and quality of work are exceptional. Her meticulous approach to research design and execution ensured that many credible insights are still having impact. 

She consistently delivered high-quality deliverables that still have a significant and memorable impact on projects today. 

Her openness, honesty and wisdom are equally impressive. Morna is always eager to share her knowledge and experience, and she is a great listener. Her ability to see the bigger picture and provide thoughtful insights has been invaluable. A genuine strategic thinker."

"Working with Morna on a number of projects has been a real pleasure and she has provided deep insights into research and teaching.  Morna collaborated on a number of teaching projects, most notably ambitious  Hackathons for computing education and a  MOOC funded by the data lab “Big data analysis for the Games industry”. Her experience in educational methodologies and pedagogy that guided the writing of the Mooc, providing a framework for learning and understanding difficult technological concepts that allowed the Mooc to be accessible to students of all learning levels.

It is Morna’s inspiring and infectious enthusiasm  that encourages team members to excel at their work."